Top Tips for New Homes Website Design

New homes website design

The marketing of your development project is crucial to your success and the following top tips for new homes website design may just help polish your launch.  The purchase of a home is for most people the most expensive acquisition of their life and so, you must ensure that you make a great first impression.

The stakes are high when launching your new property development.  It will be the culmination of a process of you sourcing and securing a piece of land, dealing with planning consents and sourcing funding.  Your property development project is a huge undertaking not to be taken on lightly.

Consequently, would you launch the marketing without ensuring that your new homes website design is skilfully done?

10 Top Tips for New Homes Website Design

Your new homes website design needs to be professionally presented and grab the interest of that precious buyer!

The following are ten top tips for new homes website design that will create desire from buyers and help you compete with the big players:

  • New Homes Website Design Top Tip #1:
    ‘Responsive’ Design – this means your new homes website design will display quickly on a mobile device.  It will automatically adjust the layout of content to suit the size of your visitor’s screen.  Your website will work smoothly and intuitively on any mobile device.
  • Be ‘Cross Browser Compatible’:
    Your pages will display correctly on the most popular browser software including Mozilla Firefox, Internet Explorer and Chrome.
  • Be Social Media Friendly!:
    As well as launching your new homes website design you will no doubt be launching the project on social media.  Make sure that each page will be easy to share and encourage visitors to share your property details on to their favourite social media.
  • Ensure Intuitive Design:
    Your new homes website design needs to be easy to navigate.  The menu on your website will have to be easy to find and use so that your visitors can reach the information quickly.

The Devil is in the Detail

  • Do Not Forget Page Speed:
    Each of your pages will be judged by Google for how quickly it downloads so you need to optimise each page.  A professional new homes website designer should be able to test your pages.
  • ‘Search Engine Optimisation (SEO):
    There is no point in your website looking great if no one can find it!  Your pages need to be Search Engine Friendly (SEF) and optimised.  This will ensure the right balance of key phrases to help your information rank as highly as possible.
  • Contact Details – Make it Easy!:
    If your visitor has liked what they read and wants to learn more then they will need to get hold of you easily.  Make your telephone/email/live chat or social media so make that obvious to find!
  • Be Legal:
    When using Google Analytics to monitor your visitor traffic (pretty essential of course!) you will advise your visitors and give them an option for their data not to be monitored; it’s the law!

Don’t forget The Technical Stuff!

  • Content Management System:
    Your new homes website design is dynamic that should grow organically with your business. You will have a means to quickly update the content yourself.
  • Technical Support:
    Things can go wrong sometimes if your software is not kept up to date and properly backed up.  So ensure that you have the right technical support to avoid a costly mistake.  There are people out there that will try to spoil your day so you need to protect yourself.  Your new homes website designer will need to protect and support your website.

Of course, there are many other aspects to you designing a website.  Other elements include the quality of your images, having the correct content and so on, so plan carefully!  If you would like more advice on building a new website then contact us on

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